Fundraising Tips
Set Your Goals High.
The FFB set a default fundraising goal for you—but don't let that stop you from thinking big! Raising money for a critical cause is a personal commitment but it’s also an adventure. Consider the impact of your gifts on sight-saving research breakthroughs – and challenge your initial goals! Go to 'My Fundraising Goal' to update your fundraising goal at any time.
Remember the golden rule of fundraising: If you don't ask, you don't get.
Have you asked all your coworkers, classmates, family and friends to donate yet? It’s easy to upload your entire contact list and then send a personal note asking them to donate to your page. Tell them why the FFB is important to you. That will help rally their enthusiasm!
Make a personal donation first.
Be the first to donate to your campaign! Make your donation an example for your friends, family and coworkers to follow. They'll be inspired by your personal commitment!
Add your personal fundraising page link to your e-mail signature.
By adding a link to your personal fundraising page to the signature line of your e-mails, you will receive some unexpected donations.
Ask for a specific amount.
Be specific about how much you would like as a donation. You can also tell donors what your average donation has been and ask them to beat it.
Say thank you.
One of the most important elements of your fundraising campaign is to THANK YOUR SPONSORS! Send an additional thank you note, e-card, or even a handwritten note or phone call. This can lead to additional support and will make your donors feel great.
Throw a party.
Get your family, friends, and coworkers to join you. Set a date for your event. Have guests RSVP by making a donation to your personal fundraising page. This way you don’t have to collect donations at the door and you will already have an attendance list.
Use Facebook.
Are you on Facebook? Use the Facebook link on your personal fundraising page or from the Get Sponsors area after logging into to promote your campaign on your Wall.
Use Twitter.
Tweet about your fundraising efforts and link to your fundraising page. We make it easy! Just click on the Twitter icon on your personal fundraising page or from the Get Sponsors area after logging in and a tweet will be sent out to all your Followers.
Keep your network updated on your success.
It’s important to follow up with your donors. Make sure you keep your entire address book updated on your fundraising success. Tell them about how exciting it is for you to be an FFB Sight Saver and to raise money for a sight-saving cause. Send them a second or third e-mail to let them know how close you are to reaching your goal.
Create a video message.
You can upload a video message to your personal fundraising page letting all your visitors know what their support means to you. Share how their donations will help to fund vision research breakthroughs.
Challenge your class or department.
Challenge your class or department to quickly reach a specific fundraising goal. Get them to join in the fun and create a page. Some friendly competition is okay when the funds raised are going to such a good cause. Offer an enticing reward – take them to dinner, buy them coffee for a week, throw a party!