FFB Canada Announces #More2It Awareness Campaign

April 3rd, 2018 by FFB Canada

For more than four decades, the Foundation Fighting Blindness (FFB) has proudly led the fight in Canada to find cures for inherited retinal diseases and other forms of vision loss.

Over the years, we have worked with thousands of families to not only raise funds for critical vision research, but also create a welcoming community of support as patients and families face the challenges of a diagnosis. Through our work we have learned that there is more to going blind than losing your vision, more to research than science, and more to the FFB than restoring sight.

That is why we are thrilled to be launching our #More2It awareness campaign. Running from this April to the end of 2018, the campaign will:

    • 1)  Draw attention to issues that impact people who are affected by vision loss, including social stigma, depression, lack of employment opportunities, and more.
  • 2)  Encourage people living with low vision and blindness to engage with the FFB community to learn more about their eye diseases and the resources that are available to them.
  • 3)  Provide a platform for educating the public about the FFB, the research we advance, and other services the organization provides to the vision loss community.

“This is the first campaign of this magnitude that we have launched and we really hope our community will get involved,” says Sharon Colle, President & CEO of the FFB. “We encourage everyone who is affected by vision loss—individuals, family, and friends—to share their stories online with #More2It so that we can broaden the conversation about blinding eye diseases and the true impact they have on people.”

Research discoveries, individual stories, and new programs and services will be shared online through our Facebook page, Youtube channel, Website, and e-newsletters.

For more information about the #More2It awareness campaign, please contact April Watts, Manager of Communications at awatts@ffb.ca.

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